MEET THE TEAM

The Brand Management

Brad Hanewich | Platform Manager

812-593-0069 BRAD@THEBRANDAUCTIONS.COM

Justin Willoughby | Platform Manager

317-523-9667 JUSTIN@WLIVESTOCK.COM

Erin Willoughby | Accounting Manager

317-435-7979 ERIN@WLIVESTOCK.COM

Becky Drlik | Customer Support

317-809-1282 BECKY@WLIVESTOCK.COM

The Brand Sales Representatives

Ty grew up in Bronson, Florida showing cattle and hogs. Ty and his wife Emma currently reside in Williston, Florida where they own a small cow calf operation.

Ty grew up in the livestock industry and has always been passionate about raising livestock and the connections and friendships he’s gained over the years. He always enjoys helping families and junior exhibitors find success at all levels.

If Ty had to choose one major to attend every year it would without a doubt be NAILE. Being able to visit with all the friends he has made from each breed under the same roof is unbeatable. And the atmosphere on the green chips is second to none.

TY BARBER

(352) 665-5078
TY@WLIVESTOCK.COM
FLORIDA

Growing up on the family farm is what inspired my decision to become a cattleman. Spending my early childhood and teenage years showing livestock competitively fueled my passion to enter the industry. I currently reside in Southwestern Pennsylvania where I own and operate Erdely Cattle Company. Our focus is producing high quality females and competitive show steers. Thank you to The Brand team for bringing me on and to the potential customers. I look forward to working with you and growing your brand.

IAN EDERLY


IAN@THEBRANDAUCTIONS.COM
PENNSYLVANIA

I grew up in Lebanon County Pennsylvania and now reside in Gettysburg, Pa with my wife Jen and our son Hudson. Showing and raising livestock runs deep in my families roots. We have been blessed to have success at the highest level and love teaching and mentoring young people with that same passion for the livestock industry. If I had to only choose one show to attend all year it would be NAILE. It is normally a very busy week trying to show cattle and sheep, but I wouldn't change a thing. It's the only place that has so many national shows per species under one roof. Plus, there's nothing like showing on those green shavings or feeling the energy of making that walk down the ramp into freedom hall.

KYLE FLEENER

(717) 304-9116
KYLEFLEENER@THEBRANDAUCTIONS.COM
PENNSYLVANIA

Born and raised in the plains of South Dakota and a passion for the cattle industry that was passed down from his father, Justin grew up showing and selling cattle. He eventually made a career out of it as a herdsman for several operations until landing a position with Deiter Brothers in Faulkton, SD. For over ten years he assumed the responsibility of their show barn operations focusing on Chiangus cattle but also assisted with all aspects of the cattle operation until their dispersal. Justin then began his own operation full time growing the Holt family legacy. Justin and his wife Kali now operate Justin Holt Cattle with their children Charlee, Cooper and Jayden where they are focused on raising Chiangus Breeding Stock and Club Calves. They host their annual Hybrids for Profit Bull and Female sale every April and a club calf sale offering in the fall. The Holt family also attends several shows and sales throughout the year promoting their operation. With many accolades achieved with Holt family genetics, Justin notes that seeing the next generation getting involved and entering the show ring with their genetics by far surpasses them all. Justin’s favorite major is the National Western Stock Show with the rich history both in the yards and on the hill you just cannot find a more historical event for cattlemen. He often reminds his children that their grandfather use to tell the story of unloading show/sale cattle off railcars and into the yards that are now fully remodeled and updated for the changing times.

JUSTIN HOLT

(605) 380-5002
JUSTINHOLT@THEBRANDAUCTIONS.COM
SOUTH DAKOTA

I grew up in Heyworth, Illinois. I showed cattle nationally and dabbled in the sheep world on the county and state level. I graduated from Lake Land Community College and Western Illinois University with a degree in Agricultural Business with a minor in Animal Science. Currently today, with my family; wife Breann, daughter Adley, brother Lucas and his family and father Eric run a cattle operation and sell cattle focusing on the Simmental and Angus breeds. 

Growing up I experienced my father’s drive and passion for the industry, which allowed me to realize my passion for the industry as well. If I was not in school or at a sports event I was in the barn or at a livestock show. My family selling and raising cattle today is based on the type of cattle that we like to have in our herd, and for the customers that support us we do everything we can to help them be as successful in the show ring or out in production as possible. Spending time in the barn or just walking through the cattle with my family is what I look forward to everyday.

My favorite livestock show would have to be NAILE in Louisville KY.

LOGAN JOHNSON

(309) 830-2544
LOGAN@WLIVESTOCK.COM
ILLINOIS

Jerod Schmitt grew up in Waterford, Wisconsin showing cattle and hogs. Jerod and Jenny along with their twin girls, Ellie and Olivia, and baby Kinsey, have owned and operate Schmitt Show Cattle for the past 20 years. They run 130 head of purebred and club calf cattle, with the show cattle industry as the priority within their breeding program. He has always had a passion for all aspects of the agriculture industry, and loves being able to share this passion with all he works with. He has had the honor of raising and selling cattle that have won at all levels. Jerod enjoys spending time in the barn with his girls, working with their animals and getting them ready for their first show.

JEROD SCHMITT

262-492-1131
JEROD@THEBRANDAUCTIONS.COM
WISCONSIN

My name is Tyler Smith and I live in Iberia Ohio with my wife Kyndall Smith. We raise Charolais cattle. Boer Show goats and help her family with their Hereford cattle. I grew up showing Lambs,Hogs, Steers and Heifers. I got into showing by going out to my cousin’s, Rob Smith, house where they showed cattle very competitively. I would like to thank my family and everyone at WLivestock for giving me an opportunity to be part of an awesome team. My favorite stock show is a toss up between Denver and Louisville. I can’t wait to help you and your family sell your livestock with WLivestock and The Brand Cattle Marketing.

TYLER SMITH

(330) 763-3432
TYLER@WLIVESTOCK.COM
OHIO